Team activation plan

Let's fill
every spot.

Champion for Change is July 18. We're under 10 sign-ups — and the fix is simple: more people need to see this. Here's exactly how we get there, together.

$30K
Our goal
14
Days to push
4
Channels to activate
July 18
Event day
Where we're at
Here's the truth —
and the good news.

We're under 10 sign-ups right now. Here's the truth: it's not because the page isn't good, or the cause isn't compelling — it's because not enough people have seen it yet.

That's actually great news. It means the fix is simple: we need to put this in front of more people, in the right way, over the next two weeks. We've never had an easier ask — pick an activity, donate what you can, show up. People want to say yes. We just need to ask them.

This page gives every one of us a clear, specific role. Pick your part, do it this week, and let's watch this thing take off together. Let's go. 🧡

Why this actually works
Two simple truths
behind every movement.

Before the tasks — here's why what we're about to do actually moves the needle. Understanding this makes every text, post, and conversation feel like what it really is: the most powerful tool we have.

💬

Personal reach is everything

People don't give to causes. They give to people they trust, asking for something they believe in. A text from a friend will always outperform a post from a brand — because it carries relationship, not just information.

When you personally ask someone to join you, you're not interrupting their feed. You're inviting them into something meaningful, person to person. That's irreplaceable.

A direct ask converts 5-10x better than a cold post
The big picture
Four channels.
Let's light them all up.

Right now, only one of these has really been activated. Here's the plan to turn all four on over the next 14 days.

Personal Asks
Highest conversion
Church Partners
Untapped — 0 outreach
Email List
Owned, no algorithm
Instagram
Builds visibility daily
Pick your part
Everyone has
a role to play.

You don't need to do all of these — pick what fits you and let's divide it up as a team.

📲EVERYONE — Personal Texts (Day 1-2) — this one is a must for all of us
No exceptions on this one — every single person on the team sends a personal text or call to 10-15 people you know directly. Use the templates below — just copy, paste, personalize, and send.
Why it matters: Personal asks convert far better than any post. People say yes to people, not to posts. This is the one thing that moves the needle fastest — and it only works if all of us do it.
David & Victoria — Church Partners (Day 3)
Send the church partner message below to Connect Church and Serve City Church contacts, along with the ready-made graphics.
Why it matters: Hundreds of warm, mission-aligned people who trust the messenger. This is our biggest unlock.
✉️Keria & David — Email Blast (Day 4)
Send the dedicated Champion for Change email to the full Light the Way list — not buried in a general update.
Why it matters: Our list already said yes to us once. They're warmer than any cold audience.
📸Keria — Instagram Push (Day 5-9)
Post daily — alternate feed posts and Story polls/countdowns. Use the graphics below. Ask people to reply "IN" on stories.
Why it matters: Daily presence trains the algorithm to show us to more people, and gives an easy way to raise a hand.
🔁Everyone — Like, Comment & Repost (Day 1-14)
Every time Lighthouse Voyage posts about Champion for Change, like it, comment on it, and repost/share it to your own story or feed. Takes 10 seconds, makes a real difference.
Why it matters: Engagement in the first hour tells the algorithm to push the post further. Your repost puts it in front of your circle — people we'd never reach otherwise.
💬Everyone — Follow Up (Day 10)
Circle back with anyone who said "maybe" or didn't respond. A simple, warm nudge — not pushy.
Why it matters: Most people who say yes need a second touch. Don't let interested people fall through the cracks.
📣Everyone — Share the Momentum (Day 11-13)
Post or mention the current sign-up count publicly once it's grown. "We're at 25 and counting!"
Why it matters: Momentum is contagious. People want to join something that's already moving.
Copy & send
Personal text
& DM templates.

Copy, personalize with the person's name, and send. Pick whichever tone feels most like you.

OPTION A — WARM & DIRECT
Hey [Name]! I'm part of something on July 18 called Champion for Change — it's a fundraiser for Lighthouse Voyage, fighting human trafficking in India. You pick an activity (run, bike, pickleball, or volleyball), donate whatever you want, and show up. That's it — no team, no fundraising goal. Would you join me? Here's the link: lighthousevoyage.org/cfc2026
OPTION B — SHORT & CASUAL
Hey! Doing a fun event July 18 for a really good cause — Champion for Change. Pick an activity, donate any amount, show up. Want in? lighthousevoyage.org/cfc2026
OPTION C — PERSONAL STORY ANGLE
Hey [Name] — I've been volunteering with Lighthouse Voyage, an org fighting trafficking in India, and they have an event July 18 called Champion for Change. You just pick an activity (run/bike/pickleball/volleyball), donate any amount, and show up. I'm doing it and would love for you to join me — even just $25 makes a real difference. lighthousevoyage.org/cfc2026
Church partner outreach
Ready to send
to congregations.
EMAIL — CHURCH PARTNERS
Subject: Join us for Champion for Change — July 18 Hi [Name], I wanted to personally invite your congregation to be part of something we're really excited about — Champion for Change, our annual Lighthouse Voyage fundraising event on July 18 in Calgary. This year we've made it as simple as possible to join: pick an activity (run, bike, pickleball, or volleyball), make a donation of any amount, and show up. No team to organize, no fundraising goal to hit. Every dollar goes directly toward rescuing and restoring survivors of trafficking in India — and we'd love for your church family to be part of it. Would you be open to sharing this with your congregation? I've attached some ready-made graphics you can post or include in your bulletin/newsletter. Sign-up link: lighthousevoyage.org/cfc2026 Thank you for considering it — and thank you for everything your church already does to support this mission. With gratitude, David
Light the way email
Dedicated email
to our list.
EMAIL — LIGHT THE WAY LIST
Subject: Will you Champion for Change with us on July 18? Dear Friend of Lighthouse Voyage, On July 18, we're hosting our annual Champion for Change event in Calgary — and this year, we've made it the simplest it's ever been to join. Pick one of four activities — run a 5K or 10K, bike the trail, play pickleball, or join a volleyball tournament. Fill out a quick form. Make a donation in any amount you choose. That's it. You're in. No team to recruit. No fundraising goal to meet. Just you, showing up on a summer morning to champion someone who needs it. We're believing for $30,000 this year — and we can only get there together. Sign up today: lighthousevoyage.org/cfc2026 Thank you for being part of this with us. David
Day 10 follow-up
The gentle
second nudge.
FOLLOW-UP TEXT
Hey [Name]! Just following up — Champion for Change is coming up fast (July 18). Would love to have you join — takes 2 minutes to sign up and any donation helps. No pressure if it's not for you, just wanted to make sure you saw it! lighthousevoyage.org/cfc2026
Graphics to share
Post these
on your own socials.

Every team member sharing from their own account multiplies our reach into circles we'd never see otherwise. Everything's ready to go — save the image, copy a caption, add your own personal line if you'd like, and post.

I'M ON THE TEAM CHAMPIONING FOR CHANGE July 18, 2026 · Calgary Join me · lighthousevoyage.org
WILL YOU JOIN ME? Champion for Change · July 18 lighthousevoyage.org/cfc2026
SHARE THE LOVE Every share reaches someone new. Champion for Change · July 18 lighthousevoyage.org/cfc2026
JULY 18, 2026 LET'S GO TOGETHER Run · Bike · Pickleball · Volleyball Sign up today →

More inspiring graphics — feed posts

A few more options with different angles — impact stats, the "why," and the invitation itself.

WHY WE'RE DOING THIS 1,017 LIVES RESTORED That's what your move on July 18 is contributing to. Join Champion for Change
YOU DON'T HAVE TO BE AN ATHLETE. JUST SHOW UP. Any pace. Any level. Any donation amount. lighthousevoyage.org/cfc2026
HOW IT WORKS 1 Pick an activity 2 Make a donation 3 Show up July 18 That's literally it. Sign up · 60 seconds
ONE PERSON CAN START A MOVEMENT Champion for Change · July 18 lighthousevoyage.org/cfc2026

Story graphics — vertical, for Instagram/Facebook Stories

Sized for Stories (9:16). These work great with the poll sticker or "reply IN" prompt added on top in the Instagram app.

JULY 18, 2026 WILL YOU JOIN ME? Champion for Change Run · Bike · Pickleball · Volleyball Sign up today → lighthousevoyage.org/cfc2026
THE ASK IS SIMPLE Pick an activity. Make a donation. Show up. July 18 · Calgary lighthousevoyage.org/cfc2026
REPLY "IN" BELOW I'M IN. ARE YOU? Champion for Change July 18 · Calgary Any donation welcome @lighthousevoyage
SWIPE UP / TAP LINK EVERY DOLLAR FIGHTS HUMAN TRAFFICKING Champion for Change July 18 · Calgary Sign up now →

Captions for these graphics

Pick whichever caption matches the graphic you're posting (or mix and match) — copy it, add a personal line if you want, and post. That's it.

CAPTION OPTION 1 — PERSONAL INVITE
I'm championing for change this July 18th 🧡 Joining Lighthouse Voyage's annual fundraiser to help fight human trafficking in India. Pick an activity, donate what you can, show up — that's it. Would love for you to join me. Link in bio / lighthousevoyage.org/cfc2026
CAPTION OPTION 2 — SHORT & DIRECT
Will you join me? July 18 · Champion for Change · Calgary. Pick an activity, donate any amount, show up. No team, no pressure — just impact. lighthousevoyage.org/cfc2026
CAPTION OPTION 3 — WHY IT MATTERS
Every share reaches someone new. That's why I'm posting this — Champion for Change is happening July 18 in Calgary, raising funds to rescue and restore survivors of trafficking in India. Run, bike, pickleball, or volleyball — pick your activity and join us. lighthousevoyage.org/cfc2026
CAPTION OPTION 4 — CASUAL & FUN
Let's go together 🙌 Champion for Change is July 18 — run, bike, pickleball, or volleyball, your pick. Any donation, any level, all for a good cause. Who's in? lighthousevoyage.org/cfc2026
CAPTION OPTION 5 — TEAM MEMBER ANGLE
Proud to be part of the team behind Champion for Change this year 🧡 On July 18 in Calgary, we're rallying together to fight human trafficking in India — and we'd love for you to be part of it too. Pick an activity, donate any amount, show up. lighthousevoyage.org/cfc2026
CAPTION OPTION 6 — STORY / QUICK SHARE
Reply "IN" and I'll send you the link 🧡 Champion for Change · July 18 · Calgary
14-day timeline
At a glance.
Day 1-2
Everyone sends 10-15 personal texts/DMs using templates above
Day 3
Church partner outreach sent with graphics attached
Day 4
Dedicated email sent to full Light the Way list
Day 5-9
Daily Instagram posts + Stories — polls, countdowns, "reply IN" prompts
Day 10
Follow up with anyone who said maybe or didn't respond
Day 11-13
Share current sign-up total publicly to build momentum
Day 14
Check totals as a team — celebrate progress, repeat what's working
One team. One mission.

We've done hard things before.
This is just asking.

Let's fill every spot. Let's get to $30,000. Let's go. 🧡